By Yingjie Lian

       追赶时尚不一定要顶礼膜拜顶级品牌，紧跟潮流也不一定要让荷包大失血，理想和现实可以同样饱满!在接下来的两周，小编就要向你介绍几个紧跟摩登时尚、价位适中的潮流品牌，让你底气十足地成为街头最IN最亮眼的时尚达人。

    The latest fashionable outfits and trends are no longer exclusively found at high-end locations. Today’s brands are aimed at everyone with an interest in fashion and a love of beauty.

    H&&M
    来自北欧的神话

    H&&M offers fashion and quality that allows the trend-conscious consumer to find personal style with a broad and varied selection for women, men, teens and children. The designers from H&&M interpret the latest trends by “transferring” high-end designs into more economically available versions. H&&M now has nearly 30 stores in China.

       来自瑞典的全球时装零售连锁巨头H&&M之所以能横扫欧洲街头，得力于公司兼顾流行、品质及价格的三合一哲学。平价是H&&M一贯选择的道路，除了价格牌，还打流行牌、细节牌。而近年来，H&&M更是在中国掀起一阵阵购买狂潮。

    Topshop
    培养“Topshop迷”

    Since it launched in 1964, Topshop has become a major style authority and one of fashion’s biggest success stories. Its irreverent approach to style has captured the imaginations of fashion-conscious shoppers and industry insiders alike. As an early pioneer of high street and designer collaborations, Topshop partners with iconic fashion names such as Kate Moss and has cemented the brand’s reputation as a fashion leader.

       来自英国的快速时尚品牌Topshop靠着三个杀手锏——快速、时尚、物美价廉，引导的高端时尚从英国红到欧美再到亚洲，中国也有相当多的Topshop粉丝。Topshop每周都有10万件新品摆上货架，并坚持每半个月或一个月更换一次存货。其专卖店销售的产品涵盖了时尚的方方面面，从皮大衣到短上装到各种各样的配件，如包、手镯、内衣、化妆品甚至玩具。

    Zara
    买得起的时尚

    Zara is the flagship chain store of Inditex Group and is owned by Spanish tycoon Amancio Ortega, who also owns brands such as Massimo Dutti, Stradivarius and Bershka. Zara claims to need just two weeks to develop a new product and get it to stores. It was described by Louis Vuitton fashion director Daniel Piette as “possibly the most innovative and devastating retailer in the world” and as a “Spanish success story” by CNN.

       Zara的市场定位是“买得起的快速时尚”，在传统的顶级服饰品牌和大众服饰中间独辟蹊径开创了快速时尚(Fast Fashion)模式。往往最新一季的国际顶级时装刚刚在巴黎T型台上亮相，两周后，北京、上海的时尚男女就能够惊喜地在Zara专卖店里发现同样款式的影子，而价格可能连顶级品牌的十分之一都不到。