Lafont: an eye for color
By Xiaohao Qiu

秉承法国的传统生活方式, 优雅气质的"拉芳特"是法国最早的以设计师名字命名的品牌(1923年). 镜架采用不含镍的纯金属(可以保证无皮肤过敏)和原装意大利醋酸纤维原料. 产品以佩戴舒适, 款型新颖, 色彩艳丽而闻名, 成为世界上最畅销的眼镜之一. 该品牌前卫时尚, 具有很高的品牌附加值, 其款式与世界同步.



Lafont eyeglasses and Lafont sunglasses are recognized worldwide as eyewear which stands atop the fashion industry. Since Lafont is French, it is not surprising that the line combines styles that are at once sophisticated and classic, with shapes and colors that are totally different from traditional, standard frames. Its eyewear is recognizable for its subtle use of color and design. Innovation and creativity keep Lafont's products at the front of the fashion curve.

80 years of history is at the core of the Lafont concept and is evoked by every design. Founded in 1923, the Lafont store made glasses which were well-received by the middle and academic classes of Paris. It was only when the third generation to run this family business, Philippe Lafont, took over and started to design with his wife Laurence that the rest of the world began to appreciate their bold and stylish experiments with color.



Since then the brand has won fans from princesses to movie stars, and by producing designer frames specially aimed at teenagers, Lafont has brought up a generation of trend setters who appreciate and enjoy their cutting-edge style.

The heritage of the French lifestyle, the celebration of Parisian elegance, and discreet luxury, combines with technical knowledge, and the use of only the highest quality materials. Having a passion for high quality, Lafont fashions and finishes its frames with high precision in France, using rich acetates and pure metals.

The ambience of the line is set by the designer, Laurence Lafont. Known for her innovative color schemes, Laurence Lafont creates eyewear with the same passion she uses in designing home furnishings. She draws her ideas by observing people and lifestyles, while visiting the markets of Tokyo, Hong Kong, New Delhi or Milan. Tribal masks, her own abstract paintings and exotic flowers take part in the theatrical window displays that present Lafont frames to the world.



Laurence also designs the decor and the displays in the Lafont boutiques and the Lafont booths in international optical tradeshows.

Far from the world of licensed-brand names and mass-market products, Lafont is a top designer of unique and stylish frames. Whether you know your style, or are searching for a new way to express yourself, you can find the right frames in the elegant atmosphere that is Lafont style.


Vocabulary
curve 曲线 顶尖
theatrical 戏剧性的
exotic 异国情调的
precision 精密度
decor 装饰之格调
boutique 专卖流行衣服的小商店