The Rolls Royce of eyewear
By Wen Lei

上个世纪初, 一位名叫亨利·朱丽叶的法国年轻人以自己姓氏为名成立了朱丽叶眼镜公司, 并致力于生产具有自己特色的18K包金镜架. 这位年轻人有一个梦想: 让朱丽叶眼镜成为所有高尚人士的首选最佳佩戴. 今天, 朱丽叶眼镜的金色光芒辉煌了法国及整个欧洲. 而今, 她携带着法国的浪漫与地中海的热情来到亚洲, 她的目标是让追求精美质量, 高雅风度及时代新意的人士能在本国国土上随意买到朱丽叶眼镜.



It is well known all over the world that the French are captivated by quality. This is especially true when it comes to spectacles. Henry Jullien, one of the country's luxury eyewear producers, has devoted itself fearlessly to the design and manufacture of some very unusual eyewear: elegant rolled gold filled or even 18-carat gold frames. This collection possesses all the key qualities of innovation and perfection.

"Our product, which is almost like a handmade artwork, is a sign of luxury," says Claudy Blanchard, export manager of Henry Jullien -and there are others who call Henry Jullien the Rolls Royce of eyewear.



The founder, Mr. Henry Jullien, was a travelling spectacles salesman when, in 1921, he decided to establish his own prescription frame manufacturing company in Morez in the Jura region of France, the birthplace of the French eyewear industry.

The history of the Henry Jullien brand is, like every story, full of important dates. But the ones that stand out over and above all others, without a shadow of a doubt, are 1980 and 1984.



In 1980, Henry Jullien decided to continue manufacturing all its styles in rolled gold filled. This was at a time when, after a considerable rise in the price of gold (it had quadrupled in the space of 3 weeks), the majority of Henry Jullien's competitors had abandoned it all together.

The rolled gold filled process was invented at the beginning of the 19th century, and has really never been equaled. It is still used today in the design of three quarters of the styles in the Henry Jullien collection, in which the presence of pure gold gives unique impact and sparkle.



In 1984, a new brand policy was adopted: to ensure the development of the Henry Jullien brand with the aid of a highly distinctive collection that had been designed with great care and had been perfectly adapted to the company's image.

It was in those years that two major decisions were made which were to shape the long-term future of the brand, leading it down a new path, which it has followed to this day. Henry Jullien has remained faithful to these two major decisions, which have guided company strategy ever since.



Today, the company sells in Europe and in Hong Kong through the World Vision Shop, which has more than a dozen top-end outlets. It also exports to Shanghai and the rest of China through Hong Kong.

"Passionate about the way you look" is Henry Jullien's motto. For Henry Jullien, eyewear is not merely about a pair of glasses, but about the desire to strive for perfection.

Vocabulary
carat 克拉
prescription 规定
quadruple 四倍的
sparkle 活力

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With a history of 13 years in Xiamen, the Crowne Plaza Harbourview Xiamen has earned a high reputation in the hotel industry for its competitiveness and its ability to attract loyal and cherished customers. However, few people know that the chain is actually the second chain belonging to the British InterContinental Hotels Group.

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