Marriage of utility and style
Collected by Aggie



在世界时尚品牌殿堂中, 来自英伦的Burberry(巴宝莉)可谓是独树一帜, 注重实用与时尚, 并能将两者完美地结合起来. 今天, 由红、白、黑、浅棕四色组成的格子图案已成为巴宝莉的同义词. 这个创制了独家布料、剪裁大方优雅的英国本土品牌到底有何魅力, 能够俘获无数人的欢心呢?

Even if you don't recognize the Burberry name, you can find the Burberry image in Hollywood movies. Remember the uniform Humphrey Bogart wears in Casablanca and the raincoat Audrey Hepburn wore in Breakfast at Tiffany's? They are the earliest and the most successful examples of Burberry. Also, Meryl Streep and Michael Douglas wore the Burberry apparels in Kramer vs. Kramer and in Wall Street respectively.



Being the original British luxury brand, Burberry was founded by Thomas Burberry in 1856. In the early days, attention was focused more on function rather than style. Burberry considered the problem of waterproofing from the agricultural point of view because most of his customers were farmers. They normally wore closely woven smocks of tightly packed and gathered material with a double yoke that kept the wearer surprisingly dry. Burberry realised that keeping out the rain depended on a close weave and voluminous fashioning. In 1879 he invented a durable, breathable and waterproof fabric and patented this cloth calling it gabardine in 1888. Burberry's signature plaid-the red, camel, black and white check was primarily used as a lining in the trench coat in 1924 until a presentation in 1967 saw the trademark design applied to umbrellas, luggage and scarves. Now the classic check has become synonymous with Burberry.



Another Burberry classic is the officer's Tielocken Coat, which was the forerunner to today's trench coat. In 1901, Burberry was commissioned by the War Office to design a new service uniform for British officers. It is estimated that during WWI over 500,000 British officers wore the Burberry uniform, which was multifunctional. Even today when you look for the term "trench coat" in some English dictionaries you would find its synonym-Burberry. In addition, the Burberry Equestrian Knight logo was developed and registered as a trademark of the period. In 1911 a front-page event made the Burberry brand known to the world. The Norwegian explorer Captain Roald Amundsen, who was outfitted by Burberry, successfully became the first man to reach the South Pole on December 14, 1911. Before his departure he left a Burberry gabardine tent to inform his British counterpart Captain Scott of his successful mission. Later Irish man Ernest Shackleton was determined to be the first explorer to cross the Antarctic continent from coast to coast. He too was outfitted by Burberry for his 1914 expedition.



Burberry was awarded the Royal Warrant respectively from Her Majesty The Queen in 1955 and from His Royal Highness The Prince of Wales in 1989. In 1997, a new management team under the lead of CEO Rosemary Bravo began to revitalize the brand with new design collections, new product ranges and a new distinctive advertising campaign. The ads featuring British fashion icons like Kate Moss and Stella Tennant embody the essence of the new Burberry, depicting a modern edginess merged with classic British elitism. Burberry was again honored in 2000 and 2001 by the British Fashion Council in both the Classic and Contemporary design categories.

Vocabulary
smock 工作服
voluminous 宽松的
equestrian 骑马的
outfit 装备

 

 

Humorous Quotes



● "A mathematician is a blind man in a dark room looking for a black cat which isn't there"
--Charles R. Darwin (1809-1882) English biologist

● When a blind beetle crawls over the surface of a curved branch, it doesn't notice that the track it has covered is indeed curved. I was lucky enough to notice what the beetle didn't notice.
--Einstein, in answer to his son Eduard's question why he is so famous, 1922

● An expert is one who knows more and more about less and less.
--Nicholas Murray Butler (1862-1947, President of Columbia University)

● There are 10＾11 stars in the galaxy. That used to bea huge number. But it's only a hundred billion. It's less than the national deficit We used to call them astronomical numbers. Now we should call them economical numbers.
--Richard Feynman

● Science is a way of trying not to fool ourselves.
--Richard Feynmann

 

 

Symphony by Rakhmaninov
拉赫马尼诺夫交响乐音乐会
Performer: Xiamen Philharmonic Orchestra
演奏者: 厦门爱乐乐团
Time: 7:30 pm, March 25 (Fri)
时间: 3月25日晚7: 30
Venue: Music Island Philharmonic Hall, Wanshou Lu at 67 Wenyuan Lu
地点: 万寿路文园路67号音乐岛爱乐厅

Exhibition "Illusions of Memory"
展览"记忆的意象"
Author: Fahrettin Orenli & Yangah Ham
作者: 伐莱丁·奥兰利&咸良娥
Duration: 18th of March - 27th of March, 2005, 10 am -12 am and 3 pm - 5 pm, Wednesday - Sunday
展期: 2005年3月18日-27日, 上午10: 00-12: 00, 下午3: 00-5: 00, 星期三-星期日
Venue: Chinese European Art Center, Xiamen University Art College
地点: 厦门大学艺术学院中欧艺术中心